Module 19
Marketing, Reputation, and Public Website
The public-facing website for professional credibility, leadership story, businesses, properties, school/sorority involvement, community impact, events, testimonials, contact, newsletter, media, blog, resources, and login.
Goals Of What Is In Question
- Build trust with the public
- Explain what the individual manages
- Capture leads, sponsors, applicants, and contacts
- Show community impact
- Route users to the right private or public action